MIKE

BOBEV

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MIKE

BOBEV

About Me.

I'm a Lead Product Designer with 10+ years of experience in B2B and B2C industries with a background rooted in engineering. This background paired with my experience designing for Fortune 500 clients allows me to bring a rare blend of systems thinking, analytical rigor, and human-centered creativity to my product design work.

My proficiency in quickly understanding complex systems and identifying the right problems to solve allows me to connect the dots between business goals, user needs, and technical constraints—leading to design solutions that are intuitive, elegant, viable, and scalable.

Leaning into strategic and systemic thinking energizes me most, especially when partnering cross-functionally with product, engineering, and research to align on a shared vision, de-risk solutions through iteration, and deliver experiences that drive both user and business outcomes.

Analytical thinking paired with empathetic design defines my approach—knowing when to zoom out strategically and when to dive into critical details. Across experience strategy, service ecosystem mapping, and detailed flow refinement, design serves as both craft and catalyst for transformation.

Throughout my career, I’ve led design projects, mentored junior designers, and collaborated closely with cross-functional teams to ensure seamless integration of design and functionality.

I believe in the power of user-centric design and its impact on creating engaging and meaningful user experiences. I’m constantly exploring the latest design trends, tools, and technologies to refine my craft and deliver impactful results.

When I'm not crafting exceptional user experiences, I can be found exploring the vibrant culinary scenes of New York City and Jersey City, where I live with my partner and our two adorable Havanese pups, Gus and Blu. I'm an avid traveler and sports enthusiast, and I balance my professional life with staying active exercising, running, hiking, and my new-found love for golf.

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Analytical thinking paired with empathetic design defines my approach—knowing when to zoom out strategically and when to dive into critical details. Across experience strategy, service ecosystem mapping, and detailed flow refinement, design serves as both craft and catalyst for transformation.

Throughout my career, I’ve led design projects, mentored junior designers, and collaborated closely with cross-functional teams to ensure seamless integration of design and functionality.

I believe in the power of user-centric design and its impact on creating engaging and meaningful user experiences. I’m constantly exploring the latest design trends, tools, and technologies to refine my craft and deliver impactful results.

When I'm not crafting exceptional user experiences, I can be found exploring the vibrant culinary scenes of New York City and Jersey City, where I live with my partner and our two adorable Havanese pups, Gus and Blu. I'm an avid traveler and sports enthusiast, and I balance my professional life with staying active exercising, running, hiking, and my new-found love for golf.

View LinkedIn

Download Resume

Analytical thinking paired with empathetic design defines my approach—knowing when to zoom out strategically and when to dive into critical details. Across experience strategy, service ecosystem mapping, and detailed flow refinement, design serves as both craft and catalyst for transformation.

Throughout my career, I’ve led design projects, mentored junior designers, and collaborated closely with cross-functional teams to ensure seamless integration of design and functionality.

I believe in the power of user-centric design and its impact on creating engaging and meaningful user experiences. I’m constantly exploring the latest design trends, tools, and technologies to refine my craft and deliver impactful results.

When I'm not crafting exceptional user experiences, I can be found exploring the vibrant culinary scenes of New York City and Jersey City, where I live with my partner and our two adorable Havanese pups, Gus and Blu. I'm an avid traveler and sports enthusiast, and I balance my professional life with staying active exercising, running, hiking, and my new-found love for golf.

View LinkedIn

Download Resume

My Experience

My Experience
Merkle

Lead UX Designer (June 2023 - Present)

Senior UX Designer (August 2021 - June 2023)

Trackmind

Senior Product Designer (September 2016 - August 2021)

Senior UX Designer (October 2014 - September 2016)

Brands I've Worked With

Brands I've Worked With
2025 – Mike Bobev
2025 – Mike Bobev
2025 – Mike Bobev