Hello.

I'm Mike, a Lead Product Designer with 10+ years of experience and an engineering background, which means I love digging into complex systems just as much as I love designing intuitive, human-centered solutions. I’m all about connecting the dots—between business goals, user needs, and technical realities—and turning that into thoughtful, scalable design. I do my best work when collaborating across teams, thinking strategically, and sweating the details when it counts.

What I've designed recently

What I've designed recently

What I've designed recently

herbalife

herbalife

Envisioning a new Distributor Platform

Envisioning a new Distributor Platform

Envisioning a new Distributor Platform

Conceptualizing a future-state vision and experience for the MyHerbalife Distributor platform informed by insights and underpinned by data, enabling the prioritization of key experiences and creating a high-level product roadmap for activation by delivery teams.

0 to 1 Design

0 to 1 Design

Web & App

Web & App

Vision Setting

Vision Setting

+0%
+0%
+0%

USER SATISFACTION

USER SATISFACTION

USER

SATISFACTION

+0%
+0%
+0%

TASK COMPLETION

TASK COMPLETION

TASK

COMPLETION

U.S. BANK

U.S. BANK

Redesigning the Business Banking Experience

Redesigning the Business Banking Experience

Redesigning the Business Banking Experience

Transforming the U.S. Bank Business Banking website into a streamlined, user-friendly modern platform aiming to enhance customer relationships while empowering business owners.

B2B

B2B

Full Redesign

Full Redesign

Scalable System

Scalable System

+0%
+0%
+0%

TASK SUCCESS RATE

TASK SUCCESS RATE

TREE TESTING

SUCCESS RATE

-0%
-0%
-0%

BOUNCE RATE

BOUNCE RATE

BOUNCE RATE

DUNKIN'

DUNKIN'

Building an Internal Tool for Training, Reporting, and Communication

Building an Internal Tool for Training, Reporting, and Communication

Building an Internal Tool for Training, Reporting, and Communication

Creating a digital, mobile-friendly, intuitive hub that provides franchisees and their employees with information they need to do their jobs more efficiently, effectively, and enjoyably. All while giving franchisees and Dunkin' corporate employees real-time insights into how stores are performing.

Platform

Platform

0 to 1 Design

0 to 1 Design

Source of Truth

Source of Truth

$0k+
$0k+
$0k+

IN ANNUAL SAVINGS

IN ANNUAL SAVINGS

IN ANNUAL

SAVINGS

+0%
+0%
+0%

TRAINING COMPLETION

TRAINING COMPLETION

TRAINING

COMPLETION

CASE STUDY COMING SOON

CASE STUDY COMING SOON

HERBALIFE

HERBALIFE

Design System Creation & Implementation for Global E-Commerce

Design System Creation & Implementation for Global E-Commerce

Design System Creation & Implementation for Global E-Commerce

Establishing and scaling a design system based upon a company-wide global rebrand. Applying the new system to a complete redesign of the Herbalife.com E-Commerce website with a focus on unifying the brand experience across platforms.

E-Commerce

E-Commerce

Design System

Design System

full redesign

full redesign

+0%
+0%
+0%

PDP PAGE VISITS

PDP PAGE VISITS

PDP PAGE

VISITS

+0x
+0x
+0x

USERS VIEWING 10 PPV

USERS VIEWING 10 PPV

USERS VIEWING

10 PPV

CASE STUDY COMING SOON

CASE STUDY

COMING SOON

2025 – Mike Bobev
2025 – Mike Bobev
2025 – Mike Bobev